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Proof Real Estate - Beyond Conventional Exceptional Service & Results for SF Bay Area Professionals


Site Conditions

  • Home interior still reflected the 1970s
  • Popcorn ceilings throughout, but other priorities would have to come first
  •  Inspections indicated $25,000 in Section 1 remediation plus roof repairs and sewer lateral needed replacement

Results of Our Work

  • 14 bids received
  • Sold $1.06M, $211,000 over asking price
  • Closing was quick, with no contingencies

T’was the Night Before Christmas Eve …

Other agents say to sell during the “magical time” of spring or summer. And we say humbug. Profits are not seasonal. They’re based on careful planning and our best practices—prep the home to attract the most buyers, market like crazy and set the price to generate competitive bidding.

Here, great pride was wrapped up in the family home of 40 years, and the executor and his siblings were determined to honor their parents’ hard work as they sold the property.

Termite damage had to be repaired. Craig also advocated for roof and sewer lateral remediation along with resurfacing to make the home move-in ready for the targeted demographic—families with children.

The home launched Sat., Dec. 19 with offers due in four days. Despite the holidays, pandemic and short timeline, buyers scheduled 80 individual tours. The outcome—14 offers, the best from a young family.

Our clients rely on our solid advice and strong track record to justify their actions to parties in a trust, probate or family dispute. And they’re relieved and delighted when we deliver multiple offers.


Kitchen (before)
The kitchen suffered from the warm colors and mismatched patterns of the 1970s.

Kitchen (after)
Relief for the eyes—stainless steel, wide-plank flooring, classic quartz countertops, a single-stem brushed nickel faucet with undermount sink for the cool, restful palette buyers prefer. 

Living Room (before)
The living room was less than inspiring.

Living Room (after)
A new feel with wide-plank flooring, fresh paint, a new fireplace identity and select staging. The popcorn ceiling remained, saving the estate $9,000 and the hassle of permits and intrusive inspections.

Bathroom (before)
My favorite part of the bathroom, beyond the uniquely shaped plastic molten countertop, was the toilet seat sweater. 

Bathroom (after)
We pulled off a modern, fresh appearance with a minimal investment. 

Breakfast Nook (before)
The breakfast nook was consistent—dark and drab. 

Breakfast Nook (after)
What a difference with a brighter light, fresh paint, a splash of color and a more open space.

Master Bedroom (before)
The master bedroom and the other two bedrooms were primarily brown and lacking spark.

Master Bedroom (after)
Just a little brown, but with a lot more light and pep, created a pleasantly contemporary room.

En Suite Bath (before)
The en suite bath needed a good dose of updating and refreshing, including saying goodbye to the terrycloth toilet seat cover!

En Suite Bath (after)
Fresh paint, a view desk and a nice seating area convinced buyers this perch was worth the effort. Buyer response was overwhelmingly positive.

Living Room (before)
We started with a dark, dreary living room/dining room/family room.

Living Room (after)
The space became very inviting with crisp paint and furnishings, plus the flooring we used consistently in the home.


See How We Presented the Home


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