The book that only Craig Ackerman could write.
PIONEER OF RESURFACING SERVICES
For nearly two decades, Craig Ackerman has been strategically resurfacing clients’ homes before they sell. Why? Because it generates competing offers and a higher sale price.
He shares his success and insights with you in his book, Selling Grandma’s House.
Check out his program, focused on quick, cost-effective cosmetic updates that don’t need permits. Craig’s practice started with transforming worn-down estate homes for trustees but realized the process would benefit all sellers. Resurfacing offers buyers the holy grail – a move-in ready property – and delivers greater profits to sellers.
Experience Pays off
Corporate brokerages without experience in concierge services have begun throwing money at home makeovers. “I’m troubled by well-intended agents experimenting on sellers’ properties,” says Craig. “I’ve been called in several times to clean up after botched attempts.”
A former licensed contractor, Craig has conducted more than 200 property makeovers with his longstanding team. His book shows how he managed six of these San Francisco transformations from start to sold. Small steps that make a big impact. The number of offers. The bottom line. Accompanied by 60 full-color before and after photos.
Who the book helps
- Bay Area homeowner
- Trust and estate planning company
- CPA or financial professional
- Elder care advisor
- Trustee, executor, beneficiary
RAVES FROM READERS & CLIENTS
“Vivid before and after photos…”
“I’ve worked closely with Craig Ackerman on trustee’s sales and have seen how he transforms a property to maximize value. This book shows you how, with vivid before and after photos. The tips and strategies are must-reading for anyone looking to sell.”
Real Estate Litigation Attorney, San Francisco
“No one knows the market better…”
“No one knows the San Francisco real estate market better than Mr. Ackerman. This is a must read for San Francisco Bay Area real estate attorneys.”
Managing Attorney, San Francisco
“Maximizing the value of SF real estate…”
“This is a great resource for sellers, specifically trustees/executors/adult children looking at maximizing the value of SF real estate in an estate or trust situation. Our clients have worked with Craig and his team. They are consummate professionals.”
Estate Attorney, San Francisco
“The easiest transaction ever…”
“Craig and team made selling our SF condo and moving the easiest. He introduced vendors, remodeled in 1.5 weeks on a tiny budget and sold in 6 days for $200K over asking. We bid against 7 others for a new home. We weren’t highest but Craig convinced the seller’s agent to choose our clean offer.”
“Within a week they had the house in top selling condition…”
“Recently referred Craig and his team to a very dear friend who was relocating to San Diego. Craig immediately developed a custom plan to help them get the best offer. Within a week the house was in top selling condition, a week later they had offers above asking price on the table. So much appreciated.”