300 Twin Peaks Blvd. - San Francisco

Site Conditions

• Garish mauve exterior with a red door that wouldn’t attract top buyers
• Surfaces throughout the home that were aged, worn, and unattractive
• Skeptical inheritor who resisted the ultimately successful design direction

Results of Our Work

• ​​​​​​​5 offers received
• Listed for $2.199M, sold for $3.15M, $951,000 over asking
• ROI 500%, ($99,400 investment in resurfacing produced an additional $500,000 in seller profit), staging $10,000

Gold Beneath the Surface
​​​​​​​They say seeing is believing, but the reverse is more often true. We believed this four-bedroom house in San Francisco’s Clarendon Heights neighborhood could be glorious with the right investment. The seller couldn’t see it.

The trustee and sole beneficiary of his late uncle’s estate, the seller flew in from Miami to meet with his attorney and Craig for a tour of the home. The verdict? If he would invest $100,000, we could get him an additional $300,000 on the sale price.

He agreed to our proposal … but not without skepticism.

With so much on the line, and no one in San Francisco to help him, he was anxious. He fought us all the way on the dated bathroom design direction and other design choices.

But he came to believe in our resurfacing plan. New paint for exterior and interior walls and for the decking on the balcony. Epoxy coating and new, bright tiles for the bathroom. Restored hardwood floors.

He watched as we revealed the pure gold under the surface.

We would have been pleased to sell for $2.5M to $2.6M. Between the resurfacing investment and our negotiation skills, we were able to bring the seller a whopping $3.15M, easily a half million over what we had hoped for!

Exterior (before)​​​​​​​The owner had painted the home this color, which felt a bit off. This is not an attractive look in the eyes of our highest paying potential customers.

Exterior (after) ​​​​​​​Craig takes considerable pride when he and our designer are able to guide sellers to make investments in their property that produce a benefit. The new color of the exterior was sure to attract our demographic target market.

Entry (before)​​​​​​​ The entry area was three stories tall, but lacked any appeal. The wood paneling felt dreary.

Entry (after)​​​​​​​ With the right wall color, the original design intent was pronounced. Geometric shapes were inherently designed but they were not prominent. We changed all of that and brought back to life what was brilliant on the part of the architect.

Living Room (before)​​​​​​​ The overwhelming pink/rose-colored walls, yellowing floors, and outdated fireplace surround presented challenges.

Living Room (after)​​​​​​​ Buyers responded very well to this new look and could envision themselves living here.

Kitchen (before)​​​​​​​ Given the architectural appeal of these kitchen cabinets, we felt highlighting their unique shape and design would yield the largest visual impact.

Kitchen (after)​​​​​​​ New paint and a new dishwasher was all it took to produce dramatic results.

Dining Room (before)​​​​​​​ Another angle of the kitchen leading into the dining room.

Dining Room (after)​​​​​​​ The new and improved dining room restored to full glory.

Bathroom (before)​​​​​​​ Pastel colors, older surfaces and a cool look.

Bathroom (after)​​​​​​​ Brighter, more uplifting and simplistic thanks to a two-part epoxy coating and a bit of imagination.

Balcony (before)​​​​​​​ Dried, cracking wood, with off-putting colors.

Balcony (after)​​​​​​​ Suddenly, our prospects for breaking $2.5M seemed achievable!

Side Yard (before)​​​​​​​ It required two men all day to pick weeds and discover what lay below.

Side Yard (after)​​​​​​​ After this labor of love, the side yard came alive and we discovered the whimsical railing system and built-in benches. The hillside revealed itself with an artful arrangement of stairs and pathways. A flagstone patio lay beneath the years of overgrowth offering a mosaic of shapes and sizes.